Since partnering with Barstool Sports in 2020, PENN has successfully developed an omnichannel strategy that leverages Barstool’s well-known brand and personalities. Barstool Sportsbook has grown to become a leading online betting platform currently live in 15 states, with PENN also having launched retail branded Barstool Sportsbooks at its properties across the country. With over 200 million loyal followers, Barstool Sports creates and delivers unmatched sports and comedic content across offerings that span podcasts, video, social media, live events, pay-per-view, and a growing commerce business.
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