Marla Kaplowitz
Independent Director Since: 2020
Board Committees:
- Nominating and Corporate Governance, Chair
- Compensation
Ms. Kaplowitz is an innovator and a proven leader in marketing and digital transformation, with a long track record of experience in business management, strategic planning and communications. She has successfully counseled companies through impacts of evolving technologies on consumer behavior, including risks and opportunities associated with digital consumer experiences and omnichannel growth strategies, which she contributes to Board discussions on PENN’s customer offerings and strategy.
Ms. Kaplowitz has a BA in sociology from UC Santa Barbara.
Key Skills and Expertise
- Industry Experience (Gaming, Hospitality, Media) and Government Affairs: Gained over Ms. Kaplowitz's more than 35-year career in the media industry, including her current role as Chief Executive Officer of 4As, a trade association for advertising agencies that serves corporate members representing more than 85% of total U.S. advertising spend. In her current role, she works with members of the U.S. Congress to address critical issues pertaining to the media and digital media ecosystem and the industry's evolving regulatory landscape.
- Sales & Marketing: Acquired through her extensive career in marketing and communications, including executive leadership roles focused on identifying strategic growth areas to build consumer loyalty and strengthen brand equity. During Ms. Kaplowitz's nearly 25 years at media communication agencies, she led marketing campaigns for global high-profile brands across personal care, restaurant and financial services sectors.
- Sustainability: Obtained through her leadership roles in advertising, marketing and media, which required understanding of the evolving impact of climate risks on various industries and evolving consumer preferences. Ms. Kaplowitz's work has included advising global companies on the FTC's updated Green Guides on the use of environmental marketing claims, as well as the shifting regulatory and legislative landscape across state jurisdictions.
Career Highlights
- 4As (American Association of Advertising Agencies) – Trade association serving more than 600 member agencies throughout the U.S.
- President and CEO (since 2017)
- MEC Global (now Wavemaker Global) – Global media agency
- CEO of North America (2011 - 2017)
- MediaVest (now Spark Foundry) – A full service media agency that provides marketing, content and technology solutions
- EVP, Managing Director (2006 - 2011), SVP, Group Media Director (1999 - 2002)
- Ammirati Puris Lintas – Advertising agency
- SVP, Group Media Director (1996 - 1999)
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