As Senior Vice President and Chief Marketing Officer, Jennifer leads the development and execution of PENN’s marketing strategy. She oversees all marketing activities, evaluates performance across channels, and focuses on maximizing omnichannel results that drive growth and customer engagement.

Before joining PENN, Jennifer gained over 17 years of casino marketing experience with Caesars Entertainment. She also served as Regional Vice President for Caesars, overseeing the strategic marketing efforts for nine geographically and competitively diverse casinos and hotels. Jennifer also has extensive property-level experience, serving as the head of marketing at casinos in several markets.

Jennifer holds a bachelor’s degree from the University of Maryland-College Park and an MBA from Northwestern University’s Kellogg School of Management.

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